Research Cluster Overview

Research Cluster: Entrepreneurship and Resource Sustainability
Topic: Contemporary Business Management
Theme: Research on the synergy of Artificial Intelligence, Quality Management, and Human Resources. The cluster investigates AI-powered strategic development opportunities in HRM and TQM, fostering innovation, continuous improvement, and sustainable growth.

This cluster explores the dynamic changes in the modern business environment from a multidimensional perspective. The focus includes AI integration, the enduring importance of human resources, and the vast applications of quality management practices. The goal is to develop theoretical and practical knowledge for professionals and researchers in industry and academia.

Research Focus Areas

– AI Integration in Business Strategy
– HR Analytics and Talent Management
– Total Quality Management and People Development
– Organizational Culture and Innovation
– Human-AI Collaboration and Workplace Psychology

Expected Outcomes

• Develop AI-integrated business frameworks for HRM and TQM
• Assess HR analytics’ role in reducing employee turnover and enhancing people quality
• Design AI-driven tools promoting sustainable innovation in organizational culture

Current Projects

• AI as ‘Additional Intelligence’ enhancing Human Intelligence – A study on HR anxiety towards AI (research problem formation stage)

Faculty Details & CVs

Lead Faculty: Dr. Vijay Lakshmi K V
Designation: Assistant Professor
Department: Department of Commerce
Location: Kochi
Contact: +91 8113952093
Email: k.vijaylakshmy@jainuniversity.ac.in

Faculty Members:
Dr. Vijay Lakshmi K V — CV
Dr. Saranya A R
Ms. Anna Anit

Collaborating Opportunities

Internal: Department of Computer Sciences and IT, Department of Psychology
External: Nil
Other Collaborations: Nil