Research Cluster Overview

Research Cluster: Future of Media and Entertainment
Topic: The Role of Generative AI in Constricting Artistic and Creative Propensity: Media Literacy and Digital Awareness amongst Teenagers in the Age of AI
Theme: Yes

This research investigates how generative AI influences creativity, authorship, and originality among college students in Bangalore. While AI improves productivity and collaboration, it may limit aesthetic development and originality in literary and visual arts. The project highlights the importance of media literacy and ethical digital citizenship in an AI-driven education system.

Expected Outcomes

• Estimate the extensive use of AI technologies for routine academic tasks and its impact on creativity.
• Propose methods to harness AI for enhancing imagination and innovation.
• Raise awareness of the ethical use of digital tools among college students.
• Promote digital citizenship and responsible engagement with AI tools.

Current Projects

• Sustainable Development Goals: Performance Index in Karnataka – A Critical Analysis
• Impact of AI in Education – Readiness of Karnataka’s Higher Education Sector for AI Integration

Faculty Details & CVs

Lead Faculty: Dr. Shyamali Banerjee
Designation: Associate Professor
Department: Journalism & Mass Communication
Location: Bangalore
Contact: 9353171296
Email: shyamali_B@cms.ac.in

Faculty Members & CVs:

• Dr. Shyamali Banerjee – CV
• Ullas K C – CV
• Sushas Kashyap – CV

Collaborating Opportunities

Internal: Nil
External:
– Suhas Kashyap, Assistant Professor, Surana College
– Ullas K C, Assistant Professor, Gopalan College
Other Collaborations: Nil