Research Cluster Overview

Research Cluster: Digital Revolution and Scientific Futures
Topic: Media Technologies and Access
Theme: Yes

This research investigates the intersection of Generative AI and the creative arts. While AI tools have surged in popularity across sectors, their implications on originality, creativity, and authorship in art and literature remain underexplored. The cluster examines how AI tools impact literary expression, visual storytelling, and media literacy among students, especially in the context of education. It identifies opportunities for collaborative learning while emphasizing the irreplaceability of human qualities like creativity, ethical thinking, and emotional intelligence. The research addresses risks such as algorithmic bias, misinformation, and a lack of uniform media literacy education, with a focus on fostering digital awareness and critical engagement among youth.

Expected Outcomes

• Raise awareness about the wise and ethical use of AI technologies in creative domains
• Ensure human values and originality are not overshadowed by AI capabilities
• Prevent the development of over-dependence or misuse of AI in educational and artistic contexts

Current Projects

• The Role of Generative AI in Constricting Artistic and Creative Propensity
• Media Literacy and Digital Awareness amongst Teenagers in the Age of AI: A Case Study on Bangalore College Students

Faculty Details & CVs

Lead Faculty: Dr. Shyamali Banerjee
Designation: Associate Professor
Department: Journalism & Mass Communication
Location: Bangalore
Contact: 9353171296
Email: shyamali_b@cms.ac.in

Faculty Members:
Dr. Shyamali Banerjee — CV
Ms. Ullas K C

Collaborating Opportunities

Internal: Nil
External: Ullas K C, Gopalan College of Commerce
Other Collaborations: Nil